The last OLED news from Panasonic was in April 2009 when they announced their OLED TVs were to be built at the IPS Alpha factory and may be produced in a partnership with Toshiba. That plan vanished as did the Toshiba OLED TV partnership.

As seen in the past, a partnership is no guarantee of success in the OLED display market. Sony had an early lead in OLED technology and Panasonic is a leader in plasma TV technology. However, as Bloomberg reports, “The pace of commoditization of TVs is very high,” said Mitsushige Akino, chief fund manager of Ichiyoshi Investment Management Co., in Tokyo. “I’m not sure whether Sony and Panasonic can make a profit even if they have an alliance.”

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While this seems confusing, especially since all three companies have been discussed as possible partners in the last few months, it’s possible that Sony is looking for the best deal on pricing and deleivery from all three companies.

Thanks to Ron at oled-info.com

And according to smarthouse.com.au LG will be launching their 55″ OLED TV in Europe later this month. The rumored $8,000 Samsung OLED TV price tag has climbed recently to $10,000. At these levels the newest OLED televisions from both LG and Samsung will be for early adopters only, or those with deep pockets. The Samsung OLED TV release date was originally scheduled for later this year may be moved up to the summer.

Here’s what Reuters had to say:

“Japan’s Sony Corp is in talks with Taiwan’s AU Optronics Corp to jointly produce next-generation OLED televisions, the Yomiuri Shimbun reported, positioning itself for the post-liquid crystal display (LCD) TV market.”

AU Optronics also purchased all of the FED TV assests from Field Emission Technologies a few years ago. Since FED TV seems to be taking a back seat to OLED TV, it looks like AU has placed its bets on OLED technology.

“Both Sony and AU Optronics declined to comment on the report, which comes after Sony’s new CEO, Kazuo Hirai, last week suggested he was open to cooperation in new TV technologies as he outlined a turnaround strategy for his loss-making company.

An industry source told Reuters earlier this month that there was talk Sony was considering a tie-up with AU Optronics.

“We know that Sony will have to form some kind of alliance with a third party since it would be difficult for it to capture more share in the OLED TV area alone. It’s not a surprise if it is considering a tie-up (with AU),” Nobuo Kurahashi, an analyst at Mizuho Investors Securities, said on Wednesday.

“For Taiwan and Japan, their interests coincide. If they don’t do anything, there will always be a gap in market share,” he added, pointing to competition from South Korea.

Both Samsung and LG in January displayed prototype 55-inch OLED (organic light emitting diode) screens – which boast sharper images and do not need backlighting – at the CES consumer electronics show in Las Vegas.

Sony, which pioneered the technology with the world’s first OLED TV in 2007 halted production of the $2,000 screens for consumers in 2010 amid a global downturn, focusing instead on 3D. Sony still makes OLED screens costing as much as $26,000 for high-end business customers.”

Sony will still be playing catch-up to LG and Samsung so we shouldn’t expect any Sony OLED TVs this year.

Samsung has announced that it will launch the new 55″ Super OLED TV at IFA 2012. For those able to attend, IFA 2012 takes place from August 31 to September 5 in Berlin.

A consumer release is promised sometime in 2012 with a premium price, probably similar to LG’s estimate of $8,000 U.S. for their 55″ OLED TV.

It will be interesting to compare the 2 models side by side. The picture on each will no doubt be stunning and the main comparisons will have to be made on the other features and pricing. We’ll have a review of each OLED TV model as they are released.

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The LG 55EM9600 is a stunning new OLED TV from LG. It’s the first decent sized OLED TV from LG since their limited availability 15″ model from 2 years ago. The difference this time is that they are planning to sell these to consumers starting a bit later in 2012. Pricing is rumored to be around $8,000 and I’m sure that there are lots of people who’d cough that up to get their hands on one of these.

Click here to view the embedded video.

No pricing or specs have been announced yet, but a release date later in 2012 is promised.