The 55″ LG OLED TV was unveiled to over 400 dealers, journalists and special guests in Monaco yesterday.
F1 Champion Sebastian Vettel, film director Jean-Jacques Annaud and model Gemma Sanderson.
It appears that LG is going full speed ahead with OLED television. LG officials vowed to develop the most advanced commercial OLED TV in the market and to be the first company to bring these TVs to European consumers in the second half of the year. 8,000 euros could be the price you’ll pay when these TVs are on store shelves in the second half of this year.
“In the history of television, there have been very few innovations as impactful as the coming of OLED TV,” said Havis Kwon, President and CEO of LG’s Home Entertainment Company. “We say THE ULTIMATE DISPLAY because LG OLED TV is truly above all expectations and beyond everyone’s imagination with uncompromising picture quality and beautiful design. This year, we plan to make OLED synonymous with LG.”
The OLED TV’s WRGB technology is the culmination of years of research and development at LG, the company behind the world’s first commercialized 15-inch OLED TV in 2009. LG’s 4 Color Pixel technology relies on a white sub-pixel to perfect the color output. A Color Refiner enhances the image, resulting in pictures that are the most vibrant, natural and comfortable to the human eye. The screen also delivers a perfect viewing experience without distortion or loss of contrast regardless of ambient brightness or viewing angle.
And unlike LCD or LED displays which require backlights, OLED TVs generate their own light, eliminating the need for backlighting. Furthermore, by utilizing carbon fiber reinforced plastics (CFRP) for the exterior, LG engineers were able to create a final product with a thickness of only 4mm and weighed only 10kg. Thus the Paper Slim design philosophy was born. What’s more, LG’s OLED TV combines the company’s industry-leading CINEMA 3D technology with Smart TV capabilities, creating the most immersive and comprehensive home entertainment experience on the market today.
According to Stanley Cho, head of LG Europe, “With OLED TV leading our premium product line-up in Europe, we have a very strong case to become the number one TV brand in this region. Until that day, we will continue to develop the products that have made us the most innovative home entertainment company in the industry.”
Full story at: LG