“OLED and quadruple full-HD technologies represent an entirely new paradigm in picture resolution technology,” said Dr. Jongwoo Park, president of Digital Media Business, Samsung Electronics. “This is a level of clarity that is in some cases four times beyond current industry standards yet retains the slim fits and light weight that have made our models preferred among consumers.”

OLED is seen as a powerful contender to be at the center of the future display market mainstream given its very high resolution, svelte profile and extremely light weight. Electronics manufacturers have already begun exhibiting these next-generation displays at major trade shows, but Samsung is going a step further at CES 2008. The OLED is being presented as a finished TV product that features an elegant, optimized design.

Further, Joshua provides a few tantalizing specs for OLED TV fans:

The chic, ultra-slim OLED TVs employ AM OLED panels developed by Samsung SDI, a Samsung affiliate dedicated to display production. The finished products weigh some 40 percent less than other LCD TVs of the same size while boasting a contrast ratio of 1 million to one, color gamut of 107% and brightness of 550nit. Samsung will begin commercial production of mid- to large-sized OLED TVs around 2010.

LAS VEGAS (AP) — Sony Corp. on Sunday said it is introducing to the U.S. market a high-quality organic LED television only as thick as three stacked credit cards.

The 11-inch XEL-1 television, to go on sale this month, is Sony’s first television for the U.S. to use organic light-emitting diode technology, which enables superior picture quality on super-thin displays. The company also is demonstrating a prototype 20-inch version at the Consumer Electronics Show this week in Las Vegas.

The XEL-1 has a contrast ratio — the difference between maximum and minimum brightness — of 1 million to one, because pixels can be turned off completely for a near-perfect black. That compares with 30,000 to one for a good conventional flat-panel TV, which can’t show a perfect black.

The high picture quality comes at a hefty price: about $2,500 for the XEL-1. It sold for $1,700 at its launch in Japan in December.

For more details on the XEL-1, please click on the SonyStyle link below.