According to audioholics.com;

“The new display was recently shown off at the Display 2008 expo trade show in Japan, where Sony also debuted a new version of its $2500 11-inch XEL-1, the world’s first mass-produced OLED TV. In this unit, the display panel “glass” measures just 0.3mm thick, about 1/4 the thickness of the prior model. We’ll be terribly impressed when the pricing drops by about 1000% and sizes go up to 42-inches or more. Until then, it’s fun to watch and wait.”