“For a peek at the future of Home Entertainment, LG will be displaying its revolutionary OLED TVs at IFA, including a new 31-inch 3D model with a depth of just 0.29 cm, the slimmest of any comparable set in the world. Dispensing with back-screen lighting, OLED TVs’ pixels generate their own light to produce an entirely new level of color, clarity and depth of blacks. Pencil-thin and exceptionally light, LG’s OLED TVs are an elegant addition to practically any environment and surface, as the ceiling-mounted sets in the LG OLED zone at IFA can attest. Demonstrating the extraordinary possibilities for 3D on an OLED TV, the 31-inch 3D model seduces viewers into a world with a level of detail that is a wonder to behold. ”

Check out the full story at koreaittimes.com

Also, check back here in a couple of days for photos from IFA 2010.

LED edge-lit and LED back-lit LCD TVs will ship in ever increasing volumes.

“Keynote speaker Bruce Berkoff, chairman of the LCD TV Association, claimed that analysts are significantly underestimating the demand both for LCD TVs in general and specifically for LED-based, edge-lit, LCD TVs. Berkoff quipped, “In the BRIC (Brazil, Russia, India and China) and Vista (Vietnam, Indonesia, South Africa, Turkey and Argentina) countries, people will buy LCD TVs before they buy indoor plumbing.”

LCD TVs are becoming a commodity and LED backlighting allows manufacturers to charge a higher price.

“While the speakers shared a positive outlook on LEDs in LCD TVs, they also expressed doubts about the viability of OLED TV. Shin, Jacobs and Berkoff all believe that enhancements are coming so fast to LCD TVs that the OLED market will be stymied. Berkoff stated, “The best technologies don’t always win.”"

If you’ve followed the sagas of the Sony Beta VCR or the Canon SED TV at all, you’ll know that line is accurate.

It remains to be seen how successful OLED TV will be with increased competition from LED backlit LCD TVs.

Read the full story at: eetasia.com

The 11th annual event started yesterday and winds up today.

Most of the focus is on smaller OLED displays and OLED lighting however. FOr a look at the agenda, click here.

Cnet’s Erica Ogg was there and provided the following:

“Though LG’s eye-popping OLED (organic light-emitting diode) display wowed audiences in Berlin last month, it’s best not to get too excited. There’s not going to be more where that came from, at least for a while.

The industry is still at least three years away from churning out standard-size televisions of 32 inches or larger at something approaching acceptable prices. And though Sony grabbed all the attention in early 2008 with its $2,500 11-inch OLED, it’s faded into the background when it comes to nudging the technology forward. Initially promising to follow up with 21-inch and 27-inch models, Sony’s deferred those plans while battling bigger problems with its TV business.

With Sony on the sidelines, it seemed like we were witnessing yet another false start for a technology that’s been intent on challenging existing TV standards like LCD and plasma for almost half a decade now.

Beset by the standard issues that come with bringing a new technology into the mainstream, like the exorbitantly high cost of development, OLED TVs might be on the verge of shifting out of neutral as new standard bearers for the technology emerge. The ones to watch now are Samsung and LG Electronics, which have each signaled that they’re ready to make larger investments in OLED technology for TVs.”

Read the full article here: OLEDs World Summit

Dupont OLED TV material

Great advances have been made especially in blue emitting materials;

“In addition, DuPont Displays developed some blue light-emitting materials. Among them, one with color coordinates of (0.14, 0.12) has a current efficiency of 6.0cd/A and a luminance half-life of 38,000 hours when measured with the initial luminance of 1,000cd/m², according to the company.”

For deeper blues, “If the initial luminance is set at 200cd/m², which is required for a display, the luminance half-life is calculated to be approximately 41,000 hours,” DuPont Displays said.”

This is far ahead of the current OLED TV material longevity specifically the short blue half-life of the Sony XEL-1 OLED TV.

Full story at: Techon

“LG Display formally launched an organic light emitting diode (OLED) division at its Gumi plant in North Gyeongsang Province on Thursday.

OLED is touted as a driving force in the next-generation display field, and companies like Sony and Samsung Electronics have already entered the business. Because it does not require additional backlight, OLED panels can be made thinner than 1 millimeter.

LG Display will first focus on developing and producing small products but expand business to producing medium-sized to large televisions, the company said.

LG Display developed an active-matrix OLED (AMOLED) for a 20.1-inch television in 2004, and was the first in the world to produce a 4-inch flexible OLED in May 2007.”

From Digital Chosunilbo