In the last week or so there has been OLED TV news from both Sony and LG. Sony’s news is not good while LG’s is very good.

Sony announced that they are putting off introducing a larger OLED TV than the current XEL-1. A 27″ model was expected soon from Sony but with the current econnomic situation and losses at Sony, it may take a while longer.

On the other hand, the LG OLED TV news is much better. A 15″ OLED TV will be out shortly.

“LG, the world’s second-biggest TV brand, said in a statement that it would be unveiling a 15-inch AM-OLED TV at the IFA 2009 consumer electric show in Berlin in September.

The TV set would be commercialized in Korea in November and offered overseas next year, it said.

Research firm DisplaySearch expects the market for OLED TV to reach 2.33 million units in 2013 compared with estimated 320,000 units in 2011, according to data provided by LG.

“We are planning to unveil a 40-inch grade (OLED) product in a not too distant future,” LG quoted an executive as saying.”

Full story at Reuters.

 
Sony XEL-1 OLED TV

Sony XEL-1 OLED TV

There’s an interesting analysis comparing LCD TV manufacturing to OLED TV manufacturing.

There is currently a short supply of LCD panels and manufacturers are expected to increase production to meet demand for improved LCD technology and demand from China.

However, the analysis reveals that this may serve to slow down the manufacturing and production of large sized OLED TV models.

“Meanwhile there are announcements on OLED panel for TV. Samsung announced that their 31″ OLED TV is ready for production. LG announced their 15″ OLED TV will be sold in Korea in Dec 2009. Sony repeatedly announced on the release of 21″, 27″ OLED TV. All these OLED TVs will require OLED panels. LCD manufacturers are also OLED manufacturers. These companies may adopt certain financial and technical strategies. Building 7 gen or 8 gen plants for OLED manufacturing is capital intensive like LCD Gens. In the past the backplane for OLED was trivialized as a simple modification of the LCD backplane. Later it was found that was not the case. ”

More information on this analysis at: www.glgroup.com

 

Sony is hoping to have a large screen OLED TV ready in time for the 2010 World Cup in South Africa. This is according to Patrick Avenell at current.com.au

Here’s Jan Ergen, a Sony Australia product manager:

“It’s technically feasible [making large screen OLEDs], the problem is the cost of production. There’s no point making a large screen OLED that nobody can afford.

“So that’s where development needs to be put into the technology, which is happening behind the scenes, to reduce the cost of production to bring it down to an achievable level for consumers.”

Ergen was clear to point out, however, that his desire for large screen OLEDs in time for the World Cup will not be enough to make it happen. What he does know is that OLED is set to be big for Sony.

“The picture quality is stunning…It’s a big part of the future, whether or not we can see new models in the next 12 months. I just don’t know.”

Full story at current.com.au

 

According to Smarthouse, LG will be introducing a 15″ OLED TV before Christmas this year and a 32″ OLED TV by June next year.

“LG is set to steal Sony’s OLED advantage with Company insiders in Korea telling SmartHouse that the Korean Company will have a 15″ for sale by Xmas and a 32″ in mid 2010.”

This is in addition to LG producing 15″ OLED displays for a new Apple notebook this year.

Pricing is expected to start a 2-3x the price of an equivalent size LCD TV. Even so, it appears that LG will have a 32″ OLED TV out before Sony has anything in that range.

 

There’s been lots of hype on OLED TV from CES 2009. A 27″ Sony OLED TV, a 40″ Samsung TV, a 15″ LG OLED TV.

However, the only OLED TV available is still the amazing but tiny Sony XEL-1. It is definitely a pioneer in OLED TV technology but is not a realistic option for most consumers.

Here’s a video clip of the OLED TV portion of the Sony press conference at CES 2009.

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Here’s another showing the Sony 27″ OLED TV.

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However, many observers expected Sony to release the 27″ model this year. Apparently that’s not going to happen now. I expect that the current economic climate and the still high production costs are going to prevent any new models except for the 15″ LG OLED TV from appearing in stores this year.

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